Beatport Quota System - WTF?

This is kind of old news, but I'd like to hear everyone's opinion about it.

So Beatport instituted a new quota system this year that goes like this: you must gross $300 in sales a quarter. If you miss your target for a quarter, you have to gross $600 by the next quarter. If you miss that, your label is OFF THE SITE!

This goes entirely against the "2.0" business model. Shelf space at Amoeba actually has a dollar value on it, true. Beatport's "shelf-space" exists on some server in Montana or something. Dollar value? Maybe $.01 cents a track?

They've done this under the pretense of quality control, but was anybody really complaining? Could they not have just thought of something a little more creative?

So I'm curious what our local labels are doing to combat this..

Without disclosing too much information to the public, is this a problem for your label? Has it affected your selling strategy? Have you had to alter your model in any way to stay up on the site?

General thoughts?

time to start a new distribution system.

---------------------------------
http://kirkwoodwest.com

MAKE HOT SHIT!!!

Clint Stewart (Auralism Records, Nightlight Music)
clint@auralismrecords.com
www.myspace.com/clintstewartsounds
www.blue-collarent.com

clint stewart wrote:
MAKE HOT SHIT!!!

exactly...

Its only a problem if you don't make stuff anyone wants to buy.

therefore,

make stuff one wants to buy.

There are plenty of options if you don't want to go the beatport route...

Mattie Bowen/Mossmoss | Racecarprod. | NLMX/Nightlight Music.
www.myspace.com/mattiemossmoss

I don't necessarily agree with the new quota system, however, Beatport is a online digital music retailer and not exactly a "2.0" site. I guess the quota is their way to control quality. Although I'd be surprised if it was for financial reasons. You'd think that they would make more money on the long-tail. They are trying to set standards.

It would be nice to see a new distribution system, something that is really 2.0/community based. I suppose there are already numerous netlabel sites out there, but there are only a few that really can stand as an online community.

Fortunately for me, I only like what's popular, even if it sucks. I'm perfectly happy to have sites like Beatport. Bring on the HOT SHIT!

seanknight wrote:
I don't necessarily agree with the new quota system, however, Beatport is a online digital music retailer and not exactly a "2.0" site. I guess the quota is their way to control quality. Although I'd be surprised if it was for financial reasons. You'd think that they would make more money on the long-tail. They are trying to set standards.

It would be nice to see a new distribution system, something that is really 2.0/community based. I suppose there are already numerous netlabel sites out there, but there are only a few that really can stand as an online community.

Fortunately for me, I only like what's popular, even if it sucks. I'm perfectly happy to have sites like Beatport. Bring on the HOT SHIT!

it would be great to set this up.

---------------------------------
http://kirkwoodwest.com

It's definitely on my list of things to do. Blipswitch phase 2?

Can someone explain what is meant by 2.0 (community-based)? I don't mean to sound ignorant, but maybe there are some links to reference material that i can read up about what you are talking about?

Also, as for the quota system. There's a LOT of crap on beatport. Not to say that everything that isn't selling is crap. We all know that great music can go unnoticed, but I can imagine that Beatport found it necessary to implement some kind of quota or qualitiy-control system to stem the "label from your bedroom" phenomom from watering their servers down with poorly-produced or just plain bad music..

my 2 cents.

Web 2.0 is just a buzzword, not an actual technology. Its even lacks a concrete definition, however, good old wikipedia sums it up nicely:

"Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs."

According to Tim O'Reilly:
“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.”

http://en.wikipedia.org/wiki/Web_2.0

OMFG somebody has been listening to me! I am sooooo sick having to listen to hundreds of shitty ass generic sounding tracks to find the few good releases out. Back in the day of vinyl, the quality control was that it cost your ass money to stamp out some vinyl, so if it sucked you couldn't do your next one. Although this will hurt the little guys and the newer labels more, there does need to be a limitor as to how much crap somebody can put out.

http//www.myspace.com/djrazvan
http//www.myspace.com/blackmarkettechno

Razvan wrote:
Although this will hurt the little guys and the newer labels more, there does need to be a limitor as to how much crap somebody can put out.

yeh but thats what netlabels are for...

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http://kirkwoodwest.com

no label should ever be for putting out crap, no matter how small they are.. i can see both sides of the coin with this one. i do hate having to sift through 30 releases of crap from some dude who really doesn't know how to produce, yet runs his own label and uses that to get tracks on beatport. that is the one situation where i think this really helps. However it does step on the toes of smaller labels who do actually have decent releases out and shouldn't be taken offline. Perhaps the solution would be to lessen the requirements just a little? Or have a minimum amount of artists that a label should have, in order to classify it as a legitimate record label?

beatport was never web 2.0, though and I dont think they were ever trying to be "2.0." web 2.0 from the get-go would mean the users create all the content and upload it themselves. which definitely exists out there, the techno community just has yet to embrace it, or really richie just has to give something the nod and everyone will switch. I don't see that happening though, he makes way too much money off of Beatport.

I think this thread is very interesting... I never gave this much thought until now.

My opinion is that Beatport definitely needs some sort of quality control, but a simple sales quota is bullshit... it's lazy on their part. Everyone knows that there's some great shit out there that's on smaller/lesser-known labels. Beatport should have a staff of 'scouts' that listen, research and review the lower-sale labels before they give them the boot. If they find that there are artists and labels out there that are putting out quality stuff -- but not getting much attention -- then they should make an effort to market and advertise it... This would lead to an increase in sales for them, and for the little guys (duh). If they're still not getting the desired sales results after they've put in the marketing effort, well then time to :arrow:

clint stewart wrote:
MAKE HOT SHIT!!!

+1

Alland Byallo
Nightlight Music | [KONTROL] | Forward SF

don't you have to pay a monthly fee to have music up on beat port, or pay an upfront fee? I know CDBaby does this and they put it up on ITunes that way.

I don't use beatport, so I don't know.

Land of the burning sun.....
http//www.myspace.com/cchimera

i dont see how somebody on beatports end can decide if something is good or bad. Taste can be soooo subjective, I would hate some asshole making that call.

http//www.myspace.com/djrazvan
http//www.myspace.com/blackmarkettechno

music business involves all kinds of assholes making calls about something being good or bad. A retailer, who's sole drive must be to rake in dough while pushing what they feel is quality, has every right to do exactly that.

They do have a broad mainstream audience but I think their A&R is pretty solid, personally.

A

Alland Byallo
Nightlight Music | [KONTROL] | Forward SF

right, but that just means they will push what's more marketable, ie bigger names over quality... it is inevitable in a business that's true.

http//www.myspace.com/djrazvan
http//www.myspace.com/blackmarkettechno

i know what you're saying, but honestly i feel differently.

i think they're doing a fine job keeping the balance... especially considering where they're at now, as a business, retailer, tastemaker, etc. i dont think they're STRICTLY #'s people... i mean it's not like they're only pushing prog for the bucks involved!

They cover most EDM genre's and do so pretty well i'd say. MOST of what you can get on vinyl is there, MANY strictly digital labels of all sorts... i mean if your tracks are selling $3 a quarter, where's the quality? not saying that only $ = quality, but really... i mean if a label's #'s are down (less than $200/quarter i think is their measure), of course the distributor doesnt want to carry the stuff, because nobody's interested but the owner of the label and a small group of people... something's wrong and it's most likely not beatport's A&R.

just my opinion, obviously
a

Alland Byallo
Nightlight Music | [KONTROL] | Forward SF

Razvan wrote:
right, but that just means they will push what's more marketable, ie bigger names over quality... it is inevitable in a business that's true.

furthermore, there's releases on the site by MF Doom, Andreas Tilliander, Andy Vaz, Sasha, in addition to a WHOLE world of artists with 0 name recognition... i dont think they're going to pull the name game... just "show me your #'s, label-boss".

and that is what distribution co's are like. in fact, considering vinyl distribution companies, i think these guys are the least shadey, least lame entity of this sort out there. this happened with vinyl P&D deal's a while back, and it's happening here with digital. everybody goes nuts starting a label cuz it's on the distro's dime, then quality control kicks in. just part of it.

like clint said, just make hot shit :) if it's hot shit, why would the #'s be low? i dont think only the releases that get featured on their genre home pages are the ones that sell well. there's very many successful labels on there that dont get big featured release space every month.

and stuff.

and junk.

Alland Byallo
Nightlight Music | [KONTROL] | Forward SF

Part of business is selling stuff.
Thats what beatport does.
It sells stuff and makes money doing so.

For example, candy.
If its good people buy it and eat it, if its bad people don't buy it and the producers eventually either
a: stop selling it
or
b: make better candy.

If a store in hand stocks that candy but nobody buys it, they end up getting rid of it. They aren't going to keep it around because a few people buy it.

If people have to shop through barrels of sweedish fish (sorry if you like those) to find a fucking mars bar (love em!) they would get irritated and stop shopping at all, thus hurting overall sales of the store.

Same with beatport, just with music.

You don't want a shit-load of whatever music out there (and its relatively easy to make electronic music, and not necessarily do it well) clogging up peoples experience with the site. Beatport is all about ease of shopping and the experience it provides.

Its all about opinion, and if the masses say "no, I'm not paying money for it" then why would another business put its neck on the line to sell it? Thats why there is hip hop on beatport now, because people pay money to hear it.

Beatport is doing something that no other is doing, letting small labels compete directly with large labels. You can hear both side by side, compare them and decide on what you would like to spend your cash on.

Its true that some stuff might sell better because of a name, but those names didnt start big, they had to start small too and beatport is providing a legitimate avenue for small labels to potentially make it big in a very very competitive market place.

:D

Mattie Bowen/Mossmoss | Racecarprod. | NLMX/Nightlight Music.
www.myspace.com/mattiemossmoss

thats just my 2 cents....!

but in reading it, I guess i put in, like, 5 cents...

which is 3 cents too much for anyone keeping track.

:oops:

Mattie Bowen/Mossmoss | Racecarprod. | NLMX/Nightlight Music.
www.myspace.com/mattiemossmoss

i want my Fucking change, Matty!

Clint Stewart (Auralism Records, Nightlight Music)
clint@auralismrecords.com
www.myspace.com/clintstewartsounds
www.blue-collarent.com

clint stewart wrote:
i want my Fucking change, Matty!

+3 cents

Mattie Bowen/Mossmoss | Racecarprod. | NLMX/Nightlight Music.
www.myspace.com/mattiemossmoss

i like beatport.
i give it my endorsement for the being the next president of the united states of america.

actually, one gripe i have is that i wish that it had more dance-rock on it, or at least if they had a genre dedicated to it. right now it's either thrown in with "electronica" or "electro-house", which makes it harder for me to find stuff that i'm not so familiar with cause i have to weed though a lot of electronica and electro-house that is DEFinitely not dance-rock.
but i guess what the "people who bought this also bought...." thing is for, though my tastes aren't always in tune with all those other peeps.

speaking of dance rock... did you guys hear justin's remix of radiohead yet?
pretty damn good IMHO.

dcoy wrote:
i like beatport.
i give it my endorsement for the being the next president of the united states of america.

actually, one gripe i have is that i wish that it had more dance-rock on it, or at least if they had a genre dedicated to it. right now it's either thrown in with "electronica" or "electro-house", which makes it harder for me to find stuff that i'm not so familiar with cause i have to weed though a lot of electronica and electro-house that is DEFinitely not dance-rock.
but i guess what the "people who bought this also bought...." thing is for, though my tastes aren't always in tune with all those other peeps.

speaking of dance rock... did you guys hear justin's remix of radiohead yet?
pretty damn good IMHO.

SRSLY. its pretty amazing. i usually hate those "vote for me, vote for me" things, but one listen and my vote was cast. that boy's got talent, no doubt.

i hope he plays it on the boat this weekend!

The world is your audience!
If you are making music that YOU like but no one else will buy, it's simply artistic masturbation.

Good job Beatport.

http//www.limaconmusic.com
http//www.myspace.com/limaconhatesmyspace
- Pokerflat - Resopal - Force Inc. - Auralism - Thoughtless -

the worst is when artists make music that even they don't like, but they put it out anyway... at least I hope they dont like it, its shit!

http//www.myspace.com/djrazvan
http//www.myspace.com/blackmarkettechno

The quota system just keeps beatport as profitable as possible. I think they do a great job representing a broad range of good sound, but lets face it, this just shows they are NOT making room in their business model to be the next ground breaking sound distributor. They are a business, and as they are getting much bigger they have their minds on bigger sales - bla bla bla.

I see the issue, the more they allow for different innovative sounds, naturally they will also let in more crap, as quality controlling innovation is difficult due to its subjective nature. I think they are just trying to minimize things that don't sell without being mindful of unrealized quality. DUDE a lot of awesome artists are artists bc they don't like marketing :!:

Personally, I think with the sales volume Beatport has, they could figure out another way to quality control that would keep artists who aren't well known in Beatport's stacks.

$ don't = value in my book. I've been working with an artist that's amazing, and she hasn't sold hardly squat bc PRing that shit isn't a priority....

My question is, what distribution channels can an artist in similar situation go use if they can't go to an online distributor like beatport who is now too concerned about shelf space value (uh more like server value), and current popular sales trends to carry their stuff? Any answers would be awesome, this is the most frustrating question to me.